NZFW2017 – ANDREA MOORE

I don’t even know how to write a fashion blog post but here goes.

My own personal knowledge of Andrea Moore is vague at best, AND being an NZFW newbie I was just stoked to be there and shoot some gigabytes, soak up the atmosphere and make some connectionz. I really had no idea what I was in for soooo expect the unexpected right?

Andrea Moore kicked off with dimmed lights and a visual feast of festoon light curtains hung from the ceiling at different angles down the runway. All of us shooters were busy trying to figure out how to shoot the pieces as they came out and we collectively agreed that long shots weren’t going to work. As cool as the festoon lights were, they were going to be tricky to work with.

We needn’t have worried however as the opening set had ballet dancers move deliberately slowly and gracefully, picking their way through the curtains fully decked out in Andrea Moore active wear. An absolute treat to see active wear promoted and displayed like this. Not sure if the male danseur’s were in womens 3/4 leggings or not. Didn’t matter. They pretty much stole the show before it began!

Enter the main pieces and it was clear to see floral prints playing a major part in this season’s range, not OTT gaudy prints either. Colours well complimented and a bigger emphasis on broadleaf and bloom rather than bright pops of colour.

Throughout the range there were dashes of bright mustard and red, forest greens with a semi camo/leopard print and some absolutely magnificent burgundy pieces too (faves).

On another note – it was both heart warming & fantastic to see Andrea Moore loyal to the Gasteiger twins, Chiara & Norina with a walk this year. The girls endured an incredible and undeserved amount of body shaming for their work in last years campaign and it was great to see them doing what they love.

Can’t wait to see what’s next for the AM team!

 

(*** ALL images are my own and subject to NZ copyright laws. It is an offence to download and use these photos without my express permission – all image purchase enquiries should be directed to me at: hello@lukemarshallimages.com ***)